Foodstuffs Expo 2023

The concept I had was straightforward: to transform the typical trade show into an immersive experience that showcases Reckitt’s full range of cleaning products, turning a mundane event into an innovative journey of exploration and engagement. This initiative aimed to demonstrate to our retail partners how Reckitt’s diverse portfolio of brands can seamlessly integrate into every room of the home, reinforcing Reckitt’s position as a pivotal partner in the retail sector.

By creating Branded Zones, each designated area within the venue offered a distinct experience for every Reckitt brand showcased under the one Reckitt roof ensuring cohesion while highlighting individual product lines.

Interactive Displays further enhanced engagement, with unique elements like gamification through a claw machine, adding an element of fun and excitement to the experience.

Sustainability Initiatives took center stage, bringing Vanish’s purpose of helping to reduce textile waste to life and demonstrating Reckitt’s commitment to environmental responsibility, fostering a deeper connection with attendees and leaving a positive impact beyond the event.

Woolworths Expo 2023

At the Woolworths expo, we continued our unified Reckitt approach, showcasing new product lines while efficiently reusing a slightly smaller trade show setup to reduce costs. This streamlined approach not only maximised our impact but also maintained consistency in brand representation, ensuring a memorable and cohesive experience for attendees. Additionally, it provided an opportunity to network with Woolworths and SuperValue staff, fostering valuable connections and partnerships within the industry.