Brand: Vanish

Case Study: Campbell’s Condensed Soup Integrated Marketing Campaign

As part of a broader packaging update mandated by Global, I instigated an integrated campaign to drive consumption of soup as a meal ingredient.

** I was awarded a Global make A Difference Award for this campaign **

Case Study: Revitalising Vitafresh with Innovative Powdered Beverages Strategy

This initiative demanded a strategic recalibration to reverse market losses which involved me stepping back from day-to-day operations to devise and roll out a comprehensive three-year category growth strategy which reversed a four year category decline from -10.6% to +4.0%.

** PR Stunt was featured in AdMedia Magazine: We Love, Ad of the month Feb 08) **

Case Study: VO5 Extreme Style – Revolutionising the Men’s Styling Segment with VO5

I worked with partners at ACP media to develop an integrated tactical campaign comprising of sampling, digital and traditional media and activation driving +18.8% value growth vs YA.

Case Study: Earthwise Packaging Design Project

Packaging evolution project which entailed me collaborating closely with multiple external partners. The goal was to minimise consumer confusion across the portfolio and enhance environmental credibility, ultimately contributing to a significant category growth of 16.3%.

Case Study: Earthwise Plant-Based Baby Personal Care Products Innovation

This is one of my all time proudest innovations. I identified a strategic opportunity and led the development and launch of a range of plant-based baby personal care products, aligning seamlessly with Earthwise’s commitment to environmental stewardship and consumer-centric innovation.

** 11 years later and the products are still on shelf – a testament to the passion, precision and detail I gave to this project. **

Case Study: Leveraging Social Sampling to Boost EasiYo Homemade Yoghurt in Australia

I designed and led the EasiYo Social Soup sampling campaign which successfully elevated brand perception and drove substantial sales growth through strategic influencer engagement and compelling user-generated content.

Case Study: Leveraging Sponsorship to Restore Brand Confidence – Banana Boat and Ocean Swim Series

I worked closely with the Ocean Swim Series team to leverage this existing sponsorship for Banana Boat focusing on mass sampling and brand integration to restore trust in the brand following reporting of potential sunscreen efficacy issues.

Advertising Case Study: Vanish Gold Multi Power with Maria Foy

Through a compelling narrative, I engaged consumers by showcasing the unparalleled effectiveness of Vanish Gold Multi Power in removing stains, odours, and brightening colors.

Case Study: Retailer Trade Shows and Expos (2021 – 2022)

This was the first time that Reckitt had significantly invested in Trade Shows and together with my team we focused on launching NPD and showcasing a compelling environmental message: every time dishes are pre-rinsed instead of using a dishwasher, up to 40 liters of water are wasted.

Advertising: Vanish Gold Crystal White with Daisy Dagg

Expanding on the triumph of our initial Blogger TVC in 2021, this iteration saw us refreshing our communications strategy by collaborating with Daisy Dagg, aiming to reach untapped consumer segments. This strategic shift was instrumental in introducing our revamped Vanish Multi Power Powders to the market with a fresh perspective and renewed enthusiasm.

Advertising: Vanish Gold Pro with Leonie Barlow

This collaboration aimed to highlight the product’s efficacy in addressing the needs of modern consumers while leveraging Leonie Barlow’s influence to resonate with a broader target audience.

Advertising: Vanish Gold Crystal White with Love from your Dads

Building on the success for the past two years of Blogger campaigns this family represents a change in how we’ve currently been shooting our influencers spots to target a younger and more diverse audience where Vanish under indexes.